In addition to the 7 social platforms Dunkin’ Donuts used to launch their DD Summer Soundtrack concert series, they chose Connekt to bring the experience to Smart TVs around the nation. In partnership with Hill Holiday leading the art direction, we built DD Summer of Music TV apps on the Connekt platform. We showcased new videos throughout the summer from artists like Marion Hill, Christylez Bacon, and The Mowgli’s. The interactive campaign included ACR apps that launched during the Dunkin’ commercials, home screen and smart hub banner units, and full stand alone TV apps.
ClientDunkin' Donuts, Hill HolidayPlatformLG, Samsung, Panasonic, SonyYear2016