Target Cat & Jack

No need to leave your TV to shop Cat & Jack, a new kids’ clothing line with an imagination of its own. This Samsung Smart TV application was designed and developed for the Back to School launch of Target’s new kids clothing line Cat & Jack. The app is built on Connekt’s template framework designed and developed for ShopTV and made available on a white label basis. There were 3 main activations on the campaign: A standalone TV shopping app, A contextual app that shows once the Target commercial is recognized and banners ads in the TV UI that linked to the store.